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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Éditeur
- FT Prentice Hall
- Publié
- 2008
- Format
- souple
- Pages
- 664
- ISBN10
- 0273711911
- ISBN13
- 9780273711919
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, Gestion & Ressources humaines
- Évaluation
- 4 sur 5
- Description
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.