Exploring corporate strategy

Auteurs

• Gerry Johnson
• Kevan Scholes
• Richard Whittington

Paramètres

• Affaires et économie
• Commerce et vente
• Manuels
• Manuels et guides
• Nonfiction

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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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• Année de publication: 2008