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Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.
Achat du livre
Exploring corporate strategy, Gerry Johnson, Kevan Scholes
- Langue
- Année de publication
- 1997
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Gerry Johnson, Kevan Scholes
- Éditeur
- Prentice Hall
- Publié
- 1997
- Format
- souple
- Pages
- 736
- ISBN10
- 0135256356
- ISBN13
- 9780135256350
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, Gestion & Ressources humaines
- Évaluation
- 4 sur 5
- Description
- Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.