Exploring Corporate Strategy

Auteurs

• Gerry Johnson
• Kevan Scholes

Paramètres

• Affaires et économie
• Commerce et vente
• Manuels
• Manuels et guides
• Nonfiction

En savoir plus sur le livre

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

Achat du livre

• Année de publication: 2002
• Reliure: (souple)