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Exploring Corporate Strategy. Text & Cases

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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations

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Exploring Corporate Strategy. Text & Cases, Gerry Johnson, Kevan Scholes, Richard Whittington

Langue
Année de publication
2008
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Langue
Anglais
Publié
2008
Format
souple
Pages
920
ISBN10
027371192X
ISBN13
9780273711926
Séries
Évaluation
4 sur 5
Description
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations