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This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
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Exploring Corporate Strategy, Gerry Johnson, Kevan Scholes
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Gerry Johnson, Kevan Scholes
- Éditeur
- Longman
- Publié
- 2010
- Format
- souple
- Pages
- 562
- ISBN13
- 9780273737001
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, Gestion & Ressources humaines
- Évaluation
- 4 sur 5
- Description
- This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.