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Exploring Corporate Strategy

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  • 354pages
  • 13 heures de lecture

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Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. "Available in two versions (Text and Text & Cases), ""Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

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Exploring Corporate Strategy, Johnson, Kevan Scholes

Langue
Année de publication
1983
Reliure
(souple),
État du livre
Bon
Prix
3,29 €

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Titre
Exploring Corporate Strategy
Langue
Anglais
Publié
1983
Format
souple
Pages
354
ISBN10
0132959240
ISBN13
9780132959247
Séries
Évaluation
4 sur 5
Description
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. "Available in two versions (Text and Text & Cases), ""Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.