Paramètres
- 912pages
- 32 heures de lecture
En savoir plus sur le livre
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce MARKET For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Achat du livre
E-commerce : business, technology, society, Carol Guercio Traver, Kenneth C. Laudon
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (rigide)
Modes de paiement
Il manque plus que ton avis ici.
- Langue
- Anglais
- Éditeur
- Pearson College Division
- Publié
- 2010
- Format
- rigide
- Pages
- 912
- ISBN10
- 0136100570
- ISBN13
- 9780136100577
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Technologie & Ingénierie, Motivation & Bien-être, Technologie, Entrepreneuriat
- Évaluation
- 3,55 sur 5
- Description
- This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce MARKET For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.