Ce manuel propose une approche pluridisciplinaire des SI en expliquant comment ils peuvent améliorer les prises de décision et accroître la rentabilité, permettant ainsi aux managers d'en tirer profit sur le plan tant stratégique qu'opérationnel.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce MARKET For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
For sophmore, junior, senior, and MBA-level MIS and Information Systems courses. These authoritative authors continue to define the MIS course by integrating coverage of essential new technologies, their applications, and their impact on managerial decisions.
This package includes a physical copy of management Information Systems, Global Edition by Laudon as well as access to the eText and MyMISLab. For undergraduate and graduate Management Information Systems courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Laudon and Laudon continue to define the MIS course with their latest comprehensive text. Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner. MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage. To find out more about MyMISLab visit www.mymislab.com
"E-Commerce 2015"" is intended for use in undergraduate and graduate e-commerce courses in any business discipline. "" ""The market-leading text for e-commerce "This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. Teaching and Learning ExperienceThis program will provide a better teaching and learning experience--for both instructors and students.Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
Das international erfolgreiche Lehrbuch von Laudon/Laudon hat der Kölner Wirtschaftsinformatiker Prof. Schoder mit der Übersetzungs für den deutschsprachigen Raum komplett überarbeitet und nach den neuesten Curricula-Empfehlungen gestaltet. Das Werk führt den Leser in die moderne Wirtschaftsinformatik ein. Dabei gelingt den drei Autoren die Verbindung von informationstechnischen Grundlagen mit unternehmensstrategischen und organisatorischen Aspekten. Eine starke Praxisorientierung und viele aktuelle Fallstudien motivieren den Leser und unterstützen das Verständnis der theoretischen Grundlagen. Zielgruppe: Studierende in BA-Studiengängen oder im Grundstudium der Informatik und Wirtschaftsinformatik.
