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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
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E-Commerce business, tehnology, society, Kenneth C. Laudon, Carol Guercio Traver
- Langue
- Année de publication
- 2012
- Reliure
- (rigide)
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- Titre
- E-Commerce business, tehnology, society
- Langue
- Anglais
- Éditeur
- Pearson
- Publié
- 2012
- Format
- rigide
- Pages
- 813
- ISBN10
- 0138018812
- ISBN13
- 9780138018818
- Séries
- Catégories
- Mots clés
- Commerce, Technologie
- Évaluation
- 3,55 sur 5
- Description
- For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.