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E-Commerce business, tehnology, society

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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.

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E-Commerce business, tehnology, society, Kenneth C. Laudon, Carol Guercio Traver

Langue
Année de publication
2012
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Langue
Anglais
Éditeur
Pearson
Publié
2012
Format
rigide
Pages
813
ISBN10
0138018812
ISBN13
9780138018818
Séries
Évaluation
3,55 sur 5
Description
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.