Marketing 7th Edition

Auteurs

• Philip Kotler
• Linden Brown
• Stewart Adam
• Suzanne Burton
• Gary Armstrong

Paramètres

• 904 pages
• 32 heures de lecture

• Affaires & Gestion
• Commerce
• Marketing & Ventes
• Marketing et relations publiques
• Nonfiction

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How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

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• Année de publication: 2006