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Linden Brown Livres

    International Marketing
    Marketing. An Introduction

    • Marketing. An Introduction

      • 656pages
      • 23 heures de lecture

      This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

      Marketing. An Introduction
      3,2

    • International Marketing

      An Asia-Pacific Perspective

      • 832pages
      • 30 heures de lecture

      For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.

      International Marketing