For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.
Linden Brown Ordre des livres (chronologique)
Marketing. An Introduction
- 656pages
- 23 heures de lecture
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.