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Paramètres
- 672pages
- 24 heures de lecture
En savoir plus sur le livre
The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices
Achat du livre
Marketing : an Introduction, Philip Kotler, Gary Armstrong, Marc Oliver Opresnik
- Langue
- Année de publication
- 2017
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
Il manque plus que ton avis ici.
- Langue
- Anglais
- Éditeur
- Pearson
- Publié
- 2017
- Format
- souple
- Pages
- 672
- ISBN10
- 1292146508
- ISBN13
- 9781292146508
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Première publication
- 1999
- Titre original
- Marketing: An Introduction
- Évaluation
- 4,15 sur 5
- Description
- The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices