Épuisé
En savoir plus sur le livre
Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
Achat du livre
Marketing: An Introduction, Philip Kotler, Gary Armstrong
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
Il manque plus que ton avis ici.
- Langue
- Anglais
- Auteurs
- Philip Kotler, Gary Armstrong
- Éditeur
- Pearson
- Publié
- 2011
- Format
- souple
- ISBN10
- 0135094860
- ISBN13
- 9780135094860
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Première publication
- 1999
- Titre original
- Marketing: An Introduction
- Évaluation
- 4,15 sur 5
- Description
- Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.