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Paramètres
- 648pages
- 23 heures de lecture
En savoir plus sur le livre
This text provides a complete overview of marketing in theory and in practice. Unlike longer, more complex texts, its moderate length makes it possible to use fully in one semester. It is designed as the complete solution for teachers and students of introductory marketing courses.
Achat du livre
Marketing An Introduction, Gary Armstrong, Michael Harker, Philip Kotler, Ross Brennan
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Publié
- 2009
- Format
- souple
- Pages
- 648
- ISBN10
- 0273713957
- ISBN13
- 9780273713951
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Première publication
- 1999
- Titre original
- Marketing: An Introduction
- Évaluation
- 4,15 sur 5
- Description
- This text provides a complete overview of marketing in theory and in practice. Unlike longer, more complex texts, its moderate length makes it possible to use fully in one semester. It is designed as the complete solution for teachers and students of introductory marketing courses.