Marketing Management

Auteurs

• Philip Kotler
• Cunningham, Peggy H

Paramètres

• 800 pages
• 28 heures de lecture

• Affaires et économie
• Manuels
• Manuels et guides
• Manuels universitaires
• Nonfiction

En savoir plus sur le livre

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Achat du livre

• Année de publication: 2004