Marketing Management

Auteurs

• Philip Kotler
• Kevin Lane Keller

Paramètres

• 816 pages
• 29 heures de lecture

• Affaires et économie
• Manuels
• Manuels et guides
• Manuels universitaires
• Nonfiction

En savoir plus sur le livre

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Achat du livre

• Année de publication: 2013