Marketing management

Auteurs

Philip Kotler

Évaluation du livre

4,1(4753)Évaluer

Paramètres

Affaires et économie
Manuels
Manuels et guides
Manuels universitaires
Nonfiction

En savoir plus sur le livre

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.