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Paramètres
- 86pages
- 4 heures de lecture
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The book offers foundational principles of advertising, emphasizing the importance of understanding consumer psychology and behavior. Claude C. Hopkins presents strategies for creating effective ad campaigns based on research and testing, advocating for measurable results and a scientific approach to marketing. Its influence is seen in the works of renowned figures in the advertising industry, highlighting its lasting relevance and impact on modern marketing practices.
Achat du livre
Scientific Advertising, Claude C. Hopkins
- Langue
- Année de publication
- 2023
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Claude C. Hopkins
- Éditeur
- Qurate Books Private Limited
- Publié
- 2023
- Format
- souple
- Pages
- 86
- ISBN13
- 9789358987881
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Science, Cadeaux pour les dames, Marketing & Ventes, Entrepreneuriat, Écriture
- Évaluation
- 4 sur 5
- Description
- The book offers foundational principles of advertising, emphasizing the importance of understanding consumer psychology and behavior. Claude C. Hopkins presents strategies for creating effective ad campaigns based on research and testing, advocating for measurable results and a scientific approach to marketing. Its influence is seen in the works of renowned figures in the advertising industry, highlighting its lasting relevance and impact on modern marketing practices.