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Paramètres
- 92pages
- 4 heures de lecture
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The book highlights the contributions of Claude C. Hopkins, a groundbreaking figure in American advertising known for his innovative marketing techniques, including coded coupons for tracking promotional success. His strategies, which emphasize the importance of measurable results, continue to be valued in modern marketing practices.
Achat du livre
Scientific Advertising, Claude C. Hopkins
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Claude C. Hopkins
- Éditeur
- Cosimo Classics
- Publié
- 2007
- Format
- souple
- Pages
- 92
- ISBN13
- 9781605200453
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Science, Cadeaux pour les dames, Marketing & Ventes, Entrepreneuriat, Écriture
- Évaluation
- 4 sur 5
- Description
- The book highlights the contributions of Claude C. Hopkins, a groundbreaking figure in American advertising known for his innovative marketing techniques, including coded coupons for tracking promotional success. His strategies, which emphasize the importance of measurable results, continue to be valued in modern marketing practices.