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Paramètres
- 70pages
- 3 heures de lecture
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Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.
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Scientific Advertising, Claude C. Hopkins
- Langue
- Année de publication
- 2020
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Claude C. Hopkins
- Éditeur
- Bibliotech Press
- Publié
- 2020
- Format
- souple
- Pages
- 70
- ISBN13
- 9781636370026
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Science, Cadeaux pour les dames, Marketing & Ventes, Entrepreneuriat, Écriture
- Évaluation
- 4 sur 5
- Description
- Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.