Scientific Advertising

Auteurs

• Claude C. Hopkins

Paramètres

• Affaires et économie
• Motivation et développement personnel
• Nonfiction
• Psychologie
• Science

En savoir plus sur le livre

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Achat du livre

• Année de publication: 2023
• Reliure: (souple)