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Scientific Advertising

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  • 70pages
  • 3 heures de lecture

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Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.

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Scientific Advertising, Claude C. Hopkins

Langue
Année de publication
2018
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Langue
Anglais
Publié
2018
Format
souple
Pages
70
ISBN13
9781604448429
Séries
Mots clés
Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Science, Cadeaux pour les dames, Marketing & Ventes, Entrepreneuriat, Écriture
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4 sur 5
Description
Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.