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Paramètres
- 88pages
- 4 heures de lecture
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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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Scientific Advertising, Claude C. Hopkins
- Langue
- Année de publication
- 2014
- product-detail.submit-box.info.binding
- (rigide)
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- Langue
- Anglais
- Auteurs
- Claude C. Hopkins
- Éditeur
- Merchant Books
- Publié
- 2014
- Format
- rigide
- Pages
- 88
- ISBN10
- 1603868046
- ISBN13
- 9781603868044
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Science, Cadeaux pour les dames, Marketing & Ventes, Entrepreneuriat, Écriture
- Évaluation
- 4 sur 5
- Description
- This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business