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The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
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International Marketing - 4th Edition, Pervez N. Ghauri, Philip R. Cateora
- Langue
- Année de publication
- 2014
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- (souple)
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