Pervez N. Ghauri Livres

This clearly written introduction is ideal for business students taking a course in research methods or working on their first dissertation or report. It emphasizes the importance of a scientific approach to business research and problem-solving. Students learn to formulate a problem, select a research method, and effectively collect, analyze, and present data. Key features include guidelines for formulating a research problem, ensuring students grasp the questions and objectives before starting their research. The text explains the significance of methods and models, promoting a systematic approach to thinking, executing, and writing. It evaluates various qualitative and quantitative methods, helping students choose the most suitable research method for specific situations. Clear guidelines on structuring concise and relevant reports are also provided. The edition expands on international and cross-cultural research, includes more examples from real dissertations and diverse business areas like HRM and accounting, and introduces a new chapter on qualitative research and data analysis software. This comprehensive guide equips students with a systematic approach to business research, enhancing their understanding and application of research theories in practical contexts.

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition with a well-rounded perspective on international markets, integrating history, geography, language, religion, and economics. This comprehensive approach helps students appreciate the cultural and environmental uniqueness of nations and regions. The dynamic nature of the international marketplace is reflected in the substantial improvements and expanded topics, including over 100 new academic articles and their findings. All data, text, photos, and images have been updated for currency, along with corresponding content in McGraw-Hill Education's Connect with adaptive SmartBook. New cases enliven the material, enhancing class discussions and broadening critical thinking skills by demonstrating real-world applications of chapter concepts. These cases can be assigned in Connect and SmartBook, and a case booklet can be created using McGraw-Hill CREATE. Additionally, Crossing Borders Boxes offer anecdotal examples that encourage critical thinking and address ethical, cultural, and global issues facing marketers today. The new 4-color design features improved maps and exhibits for clearer presentations of international symbols and cultural meanings in marketing and advertising, while vibrant photos bring global examples to life.

The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.