Philip R. Cateora Livres

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition with a well-rounded perspective on international markets, integrating history, geography, language, religion, and economics. This comprehensive approach helps students appreciate the cultural and environmental uniqueness of nations and regions. The dynamic nature of the international marketplace is reflected in the substantial improvements and expanded topics, including over 100 new academic articles and their findings. All data, text, photos, and images have been updated for currency, along with corresponding content in McGraw-Hill Education's Connect with adaptive SmartBook. New cases enliven the material, enhancing class discussions and broadening critical thinking skills by demonstrating real-world applications of chapter concepts. These cases can be assigned in Connect and SmartBook, and a case booklet can be created using McGraw-Hill CREATE. Additionally, Crossing Borders Boxes offer anecdotal examples that encourage critical thinking and address ethical, cultural, and global issues facing marketers today. The new 4-color design features improved maps and exhibits for clearer presentations of international symbols and cultural meanings in marketing and advertising, while vibrant photos bring global examples to life.

The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

Truth and grace; - or, The works of Mary Jane Graham, with a memoir is an unchanged, high-quality reprint of the original edition of 1868. Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these books and contributes to the preservation of literature which has become rare and historical knowledge for the future.

How presidents use secrecy to protect the nation, foster diplomacy, and gain power

A colorful picture book for 3-7 year olds about an impossibly cute 'umbrella' octopus named Gus. Twenty rhymed verses tell the story of Gus' adventures when he meets a shady shark and a big blue whale, who helps Gus find his way home. The book features unusual species of sea life and has a strong theme of marine conservation, as well as of helping each other and overcoming the odds.