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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.
Achat du livre
Marketing Research : An Applied Approach + CD, Naresh K. Malhotra, David F. Birks
- Langue
- Année de publication
- 2007
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