Épuisé
En savoir plus sur le livre
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.
Achat du livre
Marketing Research : An Applied Approach, Naresh K. Malhotra, David F. Birks
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Langue
- Anglais
- Auteurs
- Naresh K. Malhotra, David F. Birks
- Publié
- 2007
- Format
- souple
- Pages
- 835
- ISBN10
- 0273706896
- ISBN13
- 9780273706892
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes, Recherche
- Évaluation
- 3,6 sur 5
- Description
- This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.