Marketing Research : An Applied Orientation

Auteurs

• Naresh K. Malhotra

Paramètres

• 890 pages
• 32 heures de lecture

• Affaires et économie
• Commerce et vente
• Économie
• Manuels
• Nonfiction

En savoir plus sur le livre

Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing.

Achat du livre

• Année de publication: 1996
• Reliure: (rigide)