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Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers
Achat du livre
Groundswell : winning in a world transformed by social technologies, Charlene Li, Josh Bernoff
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 2,81 €
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Charlene Li, Josh Bernoff
- Publié
- 2008
- Format
- rigide
- ISBN10
- 1422125009
- ISBN13
- 9781422125007
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Informatique & Internet, Technologie, Marketing & Ventes, Internet
- Titre original
- Groundswell
- Évaluation
- 3,75 sur 5
- Description
- Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers