Depuis deux décennies, Charlene Li aide les gens à envisager l'avenir, en particulier dans les domaines de la transformation numérique et de la stratégie. En tant qu'experte respectée de l'expérience client et de l'avenir du travail, elle offre des aperçus précieux sur les raisons pour lesquelles certaines entreprises se transforment tandis que d'autres échouent. Son travail se concentre sur la compréhension des principaux moteurs d'une disruption réussie dans un paysage commercial dynamique. L'expertise de Li repose sur plus de 20 ans de conseil auprès d'entreprises leaders, et son approche est très recherchée lors de conférences prestigieuses et dans les médias.
"Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that’s not how disruption works. Disruption doesn’t create growth; instead, growth creates disruption."--From dust jacket.
Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers
Since Groundswell was published in April of 2008, two things have The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell , which offers vital information that everyone involved in marketing or in communicating with customers' needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.
Charlene Li offers insights for business leaders navigating the complexities of the digital age. Drawing on her expertise, she explores the challenges and transformations that come with technological advancements, encouraging leaders to embrace discomfort and adapt to ongoing changes. Her guidance aims to empower executives to thrive in a rapidly evolving environment, making it essential reading for those seeking to understand and leverage digital dynamics in their organizations.
Ako podnikať a víťaziť vo svete, ktorý zmenili sociálne médiá. Prostredie, v ktorom žijeme, čoraz viac ovplyvňujú sociálne médiá. Internetové stránky ako YouTube, Twitter či Facebook vložili do rúk jednotlivcov aj komunít nebývalú mienkotvornú moc. V knihe Spodná vlna ponúkajú dvaja špičkoví výskumníci z Forrester Research spôsob, ako využiť moc sociálnych médií na dosiahnutie úspechu v podnikaní. Ak sa zaoberáte marketingom, výskumom, podporou predaja, predajom, vývojom, alebo ak riadite spoločnosť, v knihe nájdete presne cielené rady, podporené skutočnými príkladmi návratnosti investícií, ktoré vás presvedčia, že spojenie so sociálnymi médiami naozaj funguje.