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Focusing on narrative approaches, this book explores their application across various business sectors, highlighting the benefits of a holistic storytelling perspective. It offers practical insights from the viewpoints of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide detailed descriptions of methods and implementation strategies, emphasizing how narrative can enhance organizational effectiveness and communication.
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Narrative Organizations, Christine Erlach, Michael Müller
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- Année de publication
- 2021
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