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Focusing on narrative approaches, this book explores their application across various business sectors, highlighting the benefits of a holistic storytelling perspective. It offers practical insights from the viewpoints of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide detailed descriptions of methods and implementation strategies, emphasizing how narrative can enhance organizational effectiveness and communication.
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Narrative Organizations, Christine Erlach, Michael Müller
- Langue
- Année de publication
- 2021
- product-detail.submit-box.info.binding
- (souple)
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- Sous-titre
- Making Companies Future Proof by Working With Stories
- Langue
- Anglais
- Auteurs
- Christine Erlach, Michael Müller
- Éditeur
- Springer Berlin Heidelberg
- Publié
- 2021
- Format
- souple
- Pages
- 236
- ISBN13
- 9783662614235
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- Focusing on narrative approaches, this book explores their application across various business sectors, highlighting the benefits of a holistic storytelling perspective. It offers practical insights from the viewpoints of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide detailed descriptions of methods and implementation strategies, emphasizing how narrative can enhance organizational effectiveness and communication.