City Branding and Promotion

The Strategic Approach

Auteurs

• Waldemar Cudny

Paramètres

• Pages: 186 pages
• Temps de lecture: 7 heures

• Affaires et économie
• Cartes et voyages
• Géographie & Topographie
• Loisirs et maison

En savoir plus sur le livre

Focusing on urban development, this book outlines the essentials of crafting effective city promotion and branding strategies. It addresses the challenges of strategic management in urban areas, explores various development strategies, and details the fundamental principles necessary for successful city branding. The insights provided aim to guide city planners and marketers in enhancing their community's image and appeal.

Achat du livre

• Année de publication: 2019
• Reliure: (rigide)