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Waldemar Cudny

    City Branding and Promotion
    Car Tourism
    Festivalisation of Urban Spaces
    • Festivalisation of Urban Spaces

      Factors, Processes and Effects

      • 160pages
      • 6 heures de lecture
      4,5(2)Évaluer

      This is a multi-disciplinary scientific monograph referring to urban geography, urban regions management, event studies, tourism geography, cultural anthropology and sociology. It covers issues which are typically related to the most popular type of events: festivals. This book studies the origins, history, and the main factors of festival development, as well as the concept of a festival in the context of various scientific disciplines. It presents the existing festival typologies as well as the author's own comprehensive typology. The theoretical part concerns the basic research methods and approaches used in the analysis of these events, as well as their impacts on the urban space in the physical (festival facilities), social (a place where people may pursue their interests, meet with family and friends) and cultural aspect. The economic aspect of festivals (generating jobs and income from tourism, using festivals for city branding, etc.) is also discussed. The book presents practical examples in sub-chapters, references to literature (further reading) and the case study of the influence of festivals on urban space management and urban development, using the example of Łódź – a Polish post-socialist city. It may also be treated as a supplementary course book for students of urban geography, urban regions management, tourism, event management and, to a certain extent, anthropology of culture and sociology. 

      Festivalisation of Urban Spaces
    • Car Tourism

      • 156pages
      • 6 heures de lecture

      Exploring the intersection of automobiles and tourism, the book highlights how experiences related to car production and events have shaped contemporary tourism. It delves into the emergence of car tourism, driven by significant investments from major European manufacturers and the popularity of unique experiences like car races and industry museums. This new tourism phenomenon has not been extensively studied, marking a fresh area of academic interest as it evolves alongside the growing fascination with automotive culture.

      Car Tourism
    • City Branding and Promotion

      The Strategic Approach

      • 186pages
      • 7 heures de lecture

      Focusing on city promotion and branding, the book outlines the strategic management challenges faced by urban areas. It explores various development strategies tailored for cities and delves into the fundamental principles for crafting an effective city branding strategy, making it a valuable resource for urban planners and marketers.

      City Branding and Promotion