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Lateral management is presented as a vital response to the strategic opportunities and challenges brought on by digital transformation. The book draws parallels between the current digital revolution and the historical impact of electrification, emphasizing that production methods, products, sales structures, marketing, and entire markets are undergoing significant changes in this new era. It explores how organizations can adapt and thrive amidst these shifts.
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Lateral Management, Roland Geschwill, Martina Nieswandt
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- Année de publication
- 2020
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