Strategic Social Marketing

For Behaviour and Social Change

Auteurs

• Jeff French
• Ross Gordon

Paramètres

• 576 pages
• 21 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Focusing on an international perspective, this second edition explores social marketing principles through a strategic and critical lens. It emphasizes the importance of applying marketing techniques to address social issues, providing a comprehensive context that enhances understanding and application of these concepts in real-world scenarios.

Achat du livre

• Année de publication: 2019
• Reliure: (souple)