Focusing on the evolution of social marketing in the 21st century, this publication offers valuable insights into effective practices and strategies. It emphasizes the importance of adapting to new understandings of behavior change, providing readers with practical examples and innovative approaches to enhance their marketing efforts.
Casey Finnegan is a talented skateboarder. He lives to skate. At the end of his final year of high school, Casey is wondering what to do with his life. He hasn't applied to any colleges, and other than skateboarding, he doesn't believe he's very good at much of anything. When a young movie star contacts Casey and offers him the job of stunt double in an upcoming skateboarding movie, Casey is stoked. It's his dream job, and Casey jumps at the opportunity to train the star. But when word gets out about Casey's new gig, a local skater has other ideas about who would make the best stunt double.
In this high-interest novel for teen readers, Rob has mixed feelings about his brother, Adam, being released from prison.
Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies; an international range of cases from the health, environmental and civic sectors, from national and governmental programs to local, small-budget interventions; comprehensive coverage of the whole process, from strategy and implementation, to the challenges and lessons learned; and academic exercises, discussion questions and references to reinforce student learning.