Service management

Operations, Strategy, and Information Technology

Auteurs

• James A. Fitzsimmons
• Mona J. Fitzsimmons

Paramètres

• Affaires & Gestion
• Commerce
• Manuels
• Marketing & Ventes
• Nonfiction

En savoir plus sur le livre

Designed for courses in service management, service operations management or operations management, this text uses information technology as a sub theme; deals with high tech service examples; provides optional coverage of quantitative material; and also features yield management and data.

Achat du livre

• Année de publication: 1998
• Reliure: (souple)