Service management

Auteurs

• James A. Fitzsimmons
• Mona J. Fitzsimmons

Paramètres

• Affaires & Gestion
• Commerce
• Manuels
• Marketing & Ventes
• Nonfiction

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Designed for courses in service management, service operations management or operations management, this text uses information technology as a sub theme; deals with high tech service examples; provides optional coverage of quantitative material; and also features yield management and data.

Achat du livre

• Année de publication: 2004