Marketing Communications Management

Analysis, Planning, Implementation

Auteurs

• Paul Copley

Paramètres

• Pages: 480 pages
• Temps de lecture: 17 heures

• Affaires et économie
• Droit, Littérature juridique
• Littérature juridique
• Manuels

En savoir plus sur le livre

Focusing on the essential components of marketing communications, this book serves as a comprehensive guide for both undergraduate and postgraduate students. It explores key topics including advertising, public relations, and social media, while offering managerial frameworks for analysis, planning, and implementation. This resource equips readers with the skills necessary to strategically create and manage effective marketing communications campaigns.

Achat du livre

• Année de publication: 2014
• Reliure: (rigide)