Marketing Communications Management

Auteurs

• Paul Copley

Paramètres

• Pages: 456 pages
• Temps de lecture: 16 heures

• Affaires et économie
• Droit, Littérature juridique
• Littérature juridique
• Manuels

En savoir plus sur le livre

Focusing on integrated marketing communications, this book encourages critical reflection on essential issues in the field. It adopts a managerial perspective and offers frameworks for effective learning and teaching. With numerous pedagogical features such as sample exam questions, 'stop points', and case studies, each chapter concludes with a summary of key points. Catering to both practitioners and students, it addresses strategic concerns relevant to current marketing communications trends, emphasizing advertising and sponsorship.

Achat du livre

• Année de publication: 2004
• Reliure: (souple)