This comprehensive text on marketing communications is ideal for both undergraduate and postgraduate students. It covers key topics like advertising, public relations, and social media, using real-world examples and managerial frameworks. Engaging features like Snapshots, Stop Points, and assignments enhance learning, supported by a Companion Website for additional resources.
Focusing on the complexities of external financial statement preparation for governmental and not-for-profit organizations, this 15th edition emphasizes practical, concise coverage of key concepts. It guides instructors in teaching students to record daily activities at the fund level using fund financial statement accounting. Governmental activities are addressed through the modified accrual basis, with fund-basis statements serving as a foundation for creating government-wide statements, which are illustrated through an Excel worksheet.