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The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
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International Marketing - 4th Edition, Pervez N. Ghauri, Philip R. Cateora
- Langue
- Année de publication
- 2014
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Pervez N. Ghauri, Philip R. Cateora
- Éditeur
- McGraw Hill Higher Education
- Publié
- 2014
- Format
- souple
- Pages
- 682
- ISBN10
- 0077148150
- ISBN13
- 9780077148157
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, L'école, Marketing & Ventes
- Évaluation
- 3,85 sur 5
- Description
- The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.