A framework for marketing management

Auteurs

• Philip Kotler
• Kevin Lane Keller

Paramètres

• 368 pages
• 13 heures de lecture

• Affaires et économie
• Commerce et vente
• Manuels
• Manuels et guides
• Nonfiction

En savoir plus sur le livre

The editorial team at Pearson has worked closely with educators around the globe to inform students of the ever-changing world in a broad variety of disciplines. Pearson Education offers this product to the international market, which may or may not include alterations from the United States version. --

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• Année de publication: 2012