A framework for marketing management

Auteurs

• Philip Kotler

Paramètres

• 382 pages
• 14 heures de lecture

• Affaires et économie
• Commerce et vente
• Manuels
• Manuels et guides
• Nonfiction

En savoir plus sur le livre

This text takes the basics from Kotler's successful book, "Marketing Management", synthesizing it into a concise version. Subjects discussed include: how to analyze the market; developing strategies; and delivering and managing successful marketing programmes.

Achat du livre

• Année de publication: 2001