A Framework for Marketing Management

Auteurs

• Philip Kotler
• Kevin Lane Keller

Paramètres

• Affaires et économie
• Commerce et vente
• Manuels
• Manuels et guides
• Nonfiction

En savoir plus sur le livre

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Managementprovides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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• Année de publication: 2007