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Paramètres
- 816pages
- 29 heures de lecture
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Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.
Achat du livre
Marketing management: Analysis, planning, implementation, and control, Philip Kotler
- Langue
- Année de publication
- 1991
- product-detail.submit-box.info.binding
- (souple)
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Modes de paiement
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- Langue
- Anglais
- Auteurs
- Philip Kotler
- Éditeur
- Prentice-Hall
- Publié
- 1991
- Format
- souple
- Pages
- 816
- ISBN10
- 0135634792
- ISBN13
- 9780135634790
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Motivation & Bien-être, Manuels et guides, Marketing & Ventes, Entrepreneuriat
- Évaluation
- 2,5 sur 5
- Description
- Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.